Horizontal integration it is when a company expands its business into different products that are similiar to current lines. Merging with another firm just like

Horizontal integration it is when a company expands its business into different products that are similiar to current lines. Merging with another firm just like yours, for example, two biscuit makers becoming one. contrast with vertical integration, which is merging with a firm at a different stage in the supply chain. horizontal integration often raises antitrust concerns, as the combined firm will have a larger market share than either firm did before merging. what does horizontal integration raise? a. profits b. antitrust concerns c. products d. supplies